This is the slide deck in PDF format from Ed's entire Selling to Associations Intensive delivered live in Las Vegas May 29 & 30, 2019.
Grow your revenue in multiples through more association bookings. How? The backdoor. Learn how to find the true decision maker by bypassing the gatekeepers. Also, decide which associations and societies are best for you to approach...improve your positioning...discover how to grow your verticals. Learn where the money really is!
You will learn clarity of your value...what your programs deliver to association audiences
You will learn clarity of how to use your new tools to navigate the selling maze
Article titles & writing schedule
Which associations to approach (how & when)
You will learn clarity of your selling plan and how to successfully execute with accountability
Leverage all activity
The will to perform
Professional Speakers of all levels...learn how to bust past the gatekeepers in selling your services to trade associations and professional societies. You will learn how to get those two extra speeches each month.
You already know how difficult it is to get direct bookings. You constantly hear, “the committee decides” which is association speak for "somebody else is the decision maker."
Getting through the gatekeeper to the true decision maker is the key and is nearly impossible…UNTIL NOW!
In the comfort and privacy of an upper-floor suite at the Mirage, Ed Rigsbee, Certified Speaking Professional (CSP), Certified Association Executive (CAE), will take you and a limited number of others on an amazing journey of understanding through the elements that are important to you and your business.
Ed Rigsbee is regarded as the number one expert in selling to associations. You will learn how to do an end-run around the gatekeeper and get to the decision maker to secure lucrative association and society keynote and workshop engagements.
These bookings are like paid showcases to also gain corporate work. Learn, relax, and have fun in Las Vegas with Ed and walk away with the exact strategies to get hired by associations.
You will get personalized help in determine the best way for you to access the association market, and become armed for successful selling.
Your Positioning; you have to be both unique and fit into their meeting categories.
Your Positioning Umbrella Exercise for Determining Category and Sub-Category
Your Strategy Map for Discovering Your Customers’ Preferred Differentiators
Your New Sales Scripts and Marketing Sales Copy
How to Use LinkedIn & YouTube as Business to Business Positioning Tools
Determine the Best Industry categories for You to Pursue First